/ How most York work reaches us
School-gate word-of-mouth.
My wife and I were at St Peter's School together — both grew up in York and still spend a fair bit of time there. Over the years that's quietly turned into a chunk of our York client base: St Peter's parents who heard about us from another St Peter's parent.
One stretch stands out. We installed a full whole-home WiFi rebuild for a St Peter's family — three floors, Ethernet-backhauled access points, proper Omada controller, the lot. Within a week, three more families from the same school had got in touch. Same conversation each time: "the parent at the gate said you actually knew what you were doing — can you come and look at ours?"
That's roughly how York work has always reached us. It also means we tend to know the houses on the streets we work on, the typical layout, where the original installer cut corners, and which mounts look smart in a period property and which look like a builder's afterthought.